Why College Is Worth the Money - 1729 Words

Why College is Worth the Money Right now in our society a college education is no longer an option or privilege, but rather a necessity. We are practically raised and conditioned to believe that one needs higher education in order to succeed in life. There is a saying that says if you think education is expensive, try ignorance. Nowadays, going to college is common in United States. According to the statistic, there are more than 70 percents of the student are going to college after high school graduation. After high school millions of kids get a start in life without any higher education. Going to a college or a university of some sort is one of the wisest choices a person can make. Does the time and effort that individuals put into†¦show more content†¦Students engage in experiential learning and co-curricular activities that take abstract ideas and anchor them in real-life problems. (Coye 20 [9]) As the competition to get a decent job is increasing, it is close to impossible to obtain a high paying job without at least a bachelors degree. Many jobs that only used to want their workers to have a high school diploma now require some college education due to their extremely complicated nature. Another way college is worth the money, however, is because it is one of the few institutions that often contains people of different ethnic and racial backgrounds. Such a situation allows one to develop their social and communicative skills because they are exposed to unfamiliar cultures. This is necessary for the fact that a person does not want to come across as ignorant towards a certain culture. College is like a steeping stone to becoming a responsible adult because for the first time most people are practically on their own. It is completely different from high school in that not only that school has to be dealt with, but you have to juggle your personal time and financial state as well. They go away to college and face circumstances that they would most likely come across when they finally do go on their own. Bills have to be paid, time has to be managed efficiently, and deadlines have to be met, just like in the real world. CollegeShow MoreRelatedWhy College Is Worth Your Time And Money?1069 Words   |  5 PagesEnglish 1302 2017 February 6 College: The key to Success Attending college has its advantages and disadvantages once applying and getting accepted. Education is depicted on the type of people in society that are willing to set forward the work that comes along with wanting to be successful. Is college worth people’s time and money? Most people make that decision based upon what they want to achieve in life from the path they set themselves to go down. Nowadays college is hundreds even thousands ofRead MoreCollege Is Not Worth It?1139 Words   |  5 PagesIn the debate about whether college is worth attending, many argue that college is worth it but others argue that college is not worth it. Those who argue that college is worth it contend to say that college graduates make more money, college allows students to explore career options, and not going to college will cost people more money in the future but on the other hand, those who argue that college is not worth it contend to say that college graduates are employed in jobs that do not require degreesRead MoreCollege Education Worth The Cost960 Words   |  4 Pages College Education Worth the Cost What you guys think does College Education Worth the Cost? In the article â€Å"The Wall Street Journal† edited by Riley, she said that a college education does not worth the cost. Again, she claims that most of the colleges are doing their business, they did not care about the student (Riley). Those types of colleges have lack serious core curriculum, they did not know their responsibility towards the student. Moreover, I willRead MoreIs College Education Worth The Cost For Students?1385 Words   |  6 PagesThe value of a college education is a topic that strikes debates across the nation. People wonder if the debt and time will be worth in helping them obtain a career to pay off the debt and generate a larger income for themselves than if they did not have a four-plus year college degree. My whole life, I have always valued a college education. At the same time, I know that the higher education is not as important to others. I never understood why someone does not want to obtain a college degree, butRead MoreIs College Worth It?1177 Words   |  5 PagesStatistics Say Yes To College If you walked across the stage at your high school graduation ceremony you probably were confronted by the options of college, military service, work force, etc. If you decide college is the place to go, then questions start to arise, how am I going to pay for college, where should I go, what do I want to study. Is college is a voluntary place to further your education or is it mandatory to achieve a decent paying job? College has now become something that everyoneRead Morewhy college athletes should be paid1388 Words   |  6 Pagesï » ¿ Why Collegiate Athletes Should be Paid In our world, people who bring in money with their talents are usually compensated for their efforts. It makes complete sense right? Well for college athletes, they bring in billions of dollars worth of revenue for their school, but do not get compensated for their talents whatsoever. Most people argue that only professional athletes should be paid because it is their profession, but people do not take in account for all the hard work and effort these studentRead MoreCollege Education Essay1364 Words   |  6 PagesIs College Still Worth it ? Since their childrens infancy parents have always encouraged their children to go to college and become a professional. But in this new age economic crisis, is college really worth it? Tuition costs are rising to a criminally high price has everyone arguing. Is college really a good investment? Well in a very short way, yes it is. An investment that makes you 500,000 to a million dollar lifetime payout is uncomparable. In the end, today an average college graduate willRead MoreWhy College Athletes Should Get Paid1309 Words   |  6 PagesEbeling English 115 Why College Athletes Should Get Paid And Why They Shouldn’t November 18, 2014 Ebeling 2 Intro: How much harder would athletes work if they were paid for their performance on the field, track, or court? College athletes are put to the test each and everyday, they risk their health to entertain millions day in and day out. College athletes deserve part of the money due to the revenue they bring in for their schools and for the NCAA, they deserve the money because they do notRead MoreIs College Cost Too Much?938 Words   |  4 Pagesthat â€Å"you have to go to college† and â€Å"stay in school†, but is it worth it? It seems that society in a way pressures everyone to get a college degree like it’s the right thing to do and there’s no other option. The question that goes around is, does college cost too much? Well college is what an individual makes of it and depending on the circumstances, it can be worth it, but, can also not be. Before addressing the situation, there is the question of why people go to college. According to CarolineRead MoreDoes College Still Matter?1381 Words   |  6 PagesDoes college still matter? I am going to base my argument of whether college still matters in our community today on three American authors that is Andrew Delbanco, Alex Tobarrok, Michelle Singletary and Maria Dimera to come up with my view of whether I will agree to it or not. According to me, college is very important and everyone is supposed to have equal chances to join college and get a degree of his or her choice. I also advocate for all majors in the degree to have equal job opportunities

Chalice Chapter 17 Free Essays

string(138) " make the Master fit to stand against Horuld – that could make this Master capable of standing against any able-bodied adult human\." She dreamed she was walking down a long dark corridor with many branching passages, and the sound of mournful voices all around her, so she could not tell from which direction they came. She seemed to walk in the dark for a very long time; the sense of a circulation of air told her which way to walk, and kept her from bumping into the walls. She was glad not to turn down any of the other ways, both for the eerie sound of the sad voices, and because the darkness in all but the corridor she followed seemed absolute. We will write a custom essay sample on Chalice Chapter 17 or any similar topic only for you Order Now The corridor began to climb, and the darkness lessened till it was no more than twilight, and at last a bright spot slowly cohered out of the twilight, and became the end of a tunnel. When she emerged, blinking, into the daylight, there were many people around her, and a gallery or summer-house made of tall poles with flowers woven into ropes hung between them. A wedding party. She didn’t want to know who was getting married. She turned around, but the tunnel had disappeared; there was only grass and sunlight, and poles and flowers and people. She saw the little group of priests, waiting to perform the various rites necessary for a grand wedding: by the number of poles and flowers as well as the number of priests, this had to be a very grand wedding. The priests were too far away for her to see any of their faces clearly. She also saw the back of the man waiting for his bride. She recognised him as the bridegroom, as she recognised the priests, by the clothes he was wearing. She saw several members of a Circle; these too she recognised only by the badges they wore. She hoped she did not know who the bridegroom was. She stared at him with dread as he began to turn around. But he wasn’t turning to look toward her at all. Everyone was looking up, and some people were backing away, and there were a few exclamations of dismay. And she registered what she had not yet noticed in the bewilderment of where she found herself: the birdsong of a bright summer day with poles and flowers for birds to perch on was being drowned out by an increasingly loud humming noise. And then her bees dropped down on her like a dark cloak, and wrapped her round, lifted her up and bore her away. She woke on the pavilion hill. All the candles had burnt themselves out, it was nearly dawn, and the hill was white with snow. She was covered with a thick blanket of bees, and the snow lay upon them in bright broken spangles. She sat up in distress – bees cannot survive hard cold outside their hives – but they seemed to shake themselves, twisting their bodies back and forth almost like tiny dogs, only with six legs, wings and striped fur; and then they all flew up together in a huge thrumming swirl, and she found out how warm they had been keeping her, because she shivered violently in the shock of the sudden cold. There were many more bees than there had been for the five days of their journey. Five days. It was the eighth day; the sennight was passed, and it was the day of the faenorn. She could not pause to think about the bees, nor about whether she had done any good on the old hill or anywhere at all during the last exhausting seven days, nor about anything else. Just for a moment longer she sat where she was, and pressed her hands against the cold earth, and listened. Were the earthlines more tranquil than they had been, or was it only her foreboding about the day ahead that made them seem so? She gave them a quick rite of blessing and peace, and then ran down the slope and began saddling the ponies in haste. They were standing nose to tail in a little windbreak made by half a dozen saplings, and seemed perfectly content; they looked like hairballs, but their ears were warm, and they sighed as they felt the girths tighten. She gave them the last handfuls of corn, and set out. She allowed time for them to finish waking up, and to digest their paltry breakfast, and then – since it was the last day, and they could have a real rest soon – she asked them to trot. Perhaps they knew they were going home at last; and they did not fear the faenorn. Their heads came up and they went forward with a will, Ironfoot even leaning on the bit and asking to go faster. Her saddle sores burned, but she barely noticed; and she let the ponies canter, Gallant with his ears pricked, keeping pace beside Ironfoot when the way was wide enough, and clinging to his heels when they had to go single file. The flasks and bottles and panniers that had jingled and clanked with emptiness when she rode back to her cottage from the House’s horseyard six days before jingled and clanked with emptiness again. The ponies had nonetheless had a long journey, and when she asked them to slow down before they came to the edge of the parkland around the House, they fell back to a walk almost with a thump, dropped their heads and blew. She patted them absently; she would not have been able to do what she had done without them, but that was over now; what she could do was either done or not done. The final catastrophe was on them, if it was a catastrophe, if she had done nothing to avert it – if she had not done enough. But she knew she had not done enough. There was no magic in the Chalice that could make the Master fit to stand against Horuld – that could make this Master capable of standing against any able-bodied adult human. You read "Chalice Chapter 17" in category "Essay examples" She had not saved the Master – nor herself. She had to tell herself again and again (repeating it with the thud of the ponies’ hooves, as if sturdy drumming could drive it into her) that she was Chalice, that it was the demesne that was her concern. If the demesne was to bear an outblood Master without tearing itself apart, she must do everything in her power to hold it together – that was what she had spent the last sennight doing. If the Master had been helping her, as she was half sure he had and half sure he hadn’t, then that would have been his objective too: to do everything he could to make his demesne strong and whole, before he†¦ Everything in her power. Including going on living. Including bearing a son to Horuld. Everything in her power†¦. She did not notice that the sky behind her was darkening with bees. The faenorn would be held on the open drive in front of the House. It was where the original insult had occurred which caused the faenorn to be called; it was also where the new Master had first stepped down from his carriage as Master of Willowlands, and climbed the stair to the front door to be greeted by his Chalice. The place would in itself support the better claim of the two combatants; she realised in despair that she was not even sure who that might be – she was only sure of whom she had chosen, for whom she would do anything, even live on after†¦ Surely it was the Master who had the better claim? But it was here that the calamity had occurred; should not the land itself have leaped up, to prevent the Overlord falling? She had not had time to find out the rules or traditions of the faenorn; she had had – she had chosen – other work to do. Now she could only come back to the House to see the end. She had to see it; she was Chalice. She would bear witness to this momentous thing as she was obliged to bear witness to all meetings and events that concerned the unity and accord of her demesne. Her tired mind stumbled, and found itself walking down another path, the path that had become the most familiar of all to her in the last year: What would she mix for this cup?†¦Her stomach lurched, and for a moment she could neither breathe nor see. She had no Chalice cup for the faenorn. When she had packed for the last sennight she had thought only of what she would be doing before the faenorn; it had been cruelly clear in her mind that she would not be able to come back to the cottage before it was all over, and yet she had thought only of what she would need for her clearing and binding, for her journey around the boundaries of Willowlands. The faenorn seemed an absolute, like a vast monolith at the end of her road – like a headsman standing with his axe. She knew that was where she was going, but she could not think about it, she could only try to bear it. And yet – this was the most important, the most urgent and critical meeting that she was likely ever to attend as Chalice. How could she not bear a cup? The only cup she had with her was the small brass silver-bound and-chased cup she had used for some of the work of her journey; it was a pretty thing, finer than anything a minor woodskeeper would possess, though small and tough for travelling; but it could in no way bear the immensity of the scene to come. She remembered the weight of the goblet she had carried through the aftermath of the Overlord’s fall, her sense that it was filling up with broken earthlines†¦. It had happened occasionally, in the long history of Chalicehood, that some frightened or incompetent Chalice had misjudged her witnessing so badly that the cup she had chosen shattered under the pressure brought to bear upon it. This had never produced a less than ruinous result; and the faenorn was disaster enough. How could she have forgotten – how could she not have thought of this? It was too late now. She had to be there, with the rest of the Circle. She could see the beginnings of the crowd as soon as she rode past the final hedgerow. What she was not expecting was that most of them turned toward her as the news of her arrival spread. She was also not expecting to see that most of them were carrying candles. Many of the candles were nearly stubs; there were very few fresh ones. As the people noticed her and turned toward her, a few knelt, and their flints came out, and sparks were struck; and once the first candles were lit, they lit their neighbours’, who then lit their neighbours’, and long spreading winding lines of candle flames moved through the crowd till finally a low, twinkling, wavering forest of candlelight was raised to her. â€Å"Chalice,† the murmur came; and with the murmur a faint aroma of warm honey. Some of them said â€Å"missus.† Some said â€Å"Lady.† She thought the thrumming in her ears was her own blood; she thought that she did not hear the voices clearly because she did not want to. There were bees around her, but there were always bees around her recently; she still had not looked behind her. She had no reason to look behind her; she only looked ahead. What could she do about the cup she did not have? The people – her people – were looking to her. The Overlord’s coach and a second, smaller one behind it, were drawn up opposite the front stair of the House, and at least twenty horses and riders in the Overlord’s livery lined the drive, and more on foot; but the Grand Seneschal stood at the top of the stairs alone. She looked around for the other members of the Circle; most of them were standing in an awkward and irresolute-looking group near the foot of the stairs: not quite treacherously close to the Overlord’s company but too far to be counted as loyal to the Master either. And yet what good was loyalty now? Let them save themselves. The Prelate seemed again to have disappeared. All the Circle must be present; even if he stood at the Overlord’s elbow it were better than that he was missing. Could he be so selfish as not to care that the survival of Willowlands might depend on an unbroken Circle, today of all days? A Circle whose Chalice, today of all days, had no cup to bear. Chalice, she heard again. Lady. These were her people now, as much as they were the Master’s. She saw into the crowd without meaning to, looked into their faces – realising how many of them she now knew as individuals – how many she could put names to, and say what they did, how many children they had, where they lived. And – especially today, the day of the faenorn – they were expecting her, relying on her, to hold the demesne together. Only the Chalice had the strength of connection to the Mastership to bridge the difference between a blood Master and an outblood one. I’ve only been Chalice such a little while! she thought despairingly. You cannot ask this of me! But they had to. There was no one else. And she had brought no cup to bear for them. She turned Ironfoot’s head toward the horseyard. The horseman who took the bridles from her had an unlit candle end tucked in the breast of his shirt. â€Å"Thank you,† she said, and briefly touched the candle, as if reminding herself of the presence of a friend. She did not think what it would look like to the man. Nor did she think of what she was doing when she unslung the one pannier that held what was left of her honey, water, herbs and mead, stones and the little travelling cup, and hung it over her shoulder. It was too late for her to do anything further with these; she did not dare mix a last-minute, haphazard, unplanned cup for such as the faenorn with the odds and ends left after her journey. But she had carried them a long way, and if there was any reason for her doing it, it was to have a friend with her. The pannier was made to hang from a saddle, against a horse’s side, but it settled easily against her back. She went to join the Grand Seneschal at the front door. She was trembling now, trembling as she had not done for almost a year, when they were waiting for their new Master, their new Master who had been a priest of Fire. The people parted before her, holding up their little candle flames as she passed them. She paused at the bottom of the steps. She saw neither the Overlord nor the Heir. She climbed the steps slowly, heavily. The pannier thumped against her leg, and it occurred to her that there was even less sense than none that she had brought it with her. Not only did she have no goblet to carry for the faenorn, she had no goblet to welcome the Master with afterward. However this meeting ended – and she knew how everyone present believed it would end – she would have a Master to welcome. And nothing to welcome him with. She half imagined she could feel the stairs she walked on crumbling, the broken earthlines sinking farther into the earth, leaving the House nothing to stand on. She could almost feel the first tiny lurch, as the House’s foundations began to slip into the abyss; could almost hear the stirring, the pattering of sand and soil and plaster dust into sudden crevices, a sound almost like humming. The earthlines were silent; silent as no live thing should be silent. The Seneschal put a hand out toward her, as if she looked so tired she might not be able to climb the last step. Perhaps she was that tired. Perhaps it was something the crowd should see, the Grand Seneschal putting a hand out to the Chalice, and her taking it. She took the offered hand, and leaned on it. He glanced at the sky behind her, disinterestedly, and back to her again. â€Å"The faenorn will be swords,† he said without preamble. She was not so tired that she didn’t jerk forward and grunt What? as if his words were blows. His voice had been low, and she struggled to make hers low too to answer him. â€Å"Swords. That is no faenorn; that is slaughter.† The Grand Seneschal shrugged. â€Å"The Master did not protest. And, indeed, what weapon could he have suggested that would suit him any better?† â€Å"Fire,† she said. â€Å"He would not,† said the Seneschal. â€Å"You know he would not.† She shook her head. She had not considered this aspect of the faenorn; she had tried not to consider it at all, but she had involuntarily remembered what she had read about it, before she had closed the book or gone to answer the door, these last few days, while she was scattering drops and murmuring Be thou one-hearted. It was as if the faenorn itself were a part of what she had been trying to do; as if it were a member of her Circle, and she could not bind round it without knowing its shape. She did not want to know and remember, but she did: that while this battle for the Mastership of the demesne was symbolic, and only the two rivals themselves were involved, it was still a meeting with real weapons. That it was not required that either die of it, but failure was such a disgrace that the loser generally preferred to die, and the victor was considered to have behaved with honour if he yielded to such a request. In the old, barbaric days, when faenorn was almost a commonplace, you wanted your enemy dead; it was the only way you could be sure he would not regroup and attack you again. Their Master would not have to ask; Horuld would kill him with the first stroke. By the fourth level an Elemental priest can again go into the world, if he so chooses, because his metamorphosis is complete, the Master had said to her. But they mostly choose not to come, she had replied. And they cannot stay, because they can no longer live among humans. Among us. A fourth-level priest would never have been sent home to be Master of his demesne. And I have never heard of one stopping a forest fire. A fourth-level priest could not be killed by a blow with a sword. But a third-level priest could be killed as easily as a human could. Before the Master had been sent to Fire by his brother, he would have been trained to use a sword, an eligary and a bow; Mirasol had a faint memory of a rumour that he had been better than his brother at all three. But even if it was true, it was of no use to him now: not after seven years of Fire. While he was no longer as weak or as clumsy as he had been, he still found walking strange and laborious, and anyone watching him climb or descend stairs must look away in distress. There was still too much Fire in him – so much that he still had to remember not to burn what he touched with his hand, even if that meant letting the Overlord fall, and losing his demesne for it. She saw the people looking up the stair toward herself and the Grand Seneschal; she did not notice that they were looking over their heads, to the sky above the House, where her bees hummed and hovered and where, with every moment that passed, more and more bees joined them. It was a heavy, cloud-oppressed day, and she did not notice the increasing shadow they cast. She thought of her Master, who had too much Fire in him, and wondered why the Seneschal did not ask her why she was not carrying a cup, a crucial, critical cup, to bring the demesne through the faenorn. She did notice that the great front doors of the House were open, but that there were no Housefolk standing on either side, as there should always be. She did not know if that was by the Seneschal’s order, but she guessed it was. If there was to be a new Master the Seneschal would not want any of his folk to be in danger of accusations of preference for the old Master. As Grand Seneschal, he had to be there. As Chalice, so did she. If they were to be harried later for their suspected preferences, that would be as fate – and the Overlord – ordained. And he probably would ordain, for the Prelate at least should stand with them, and the rest of the Circle should not be skulking with the ordinary folk of the demesne. The Seneschal was almost an old man; he could be pensioned off; of the Circle, only the Master and Chalice could not retire, and pass their burden on with their own hands. She did not think even this Overlord would see any purpose in harassing an old, retired Seneschal. Her they needed – they needed a Chalice even above all the rest of the Circle combined; a Chalice to grasp and hold a new Master till he could grasp and hold his Mastership. And they needed a Chalice with an established link to the demesne; they could not afford to – to kill her, she thought almost dispassionately, and let the rods find her replacement. She was sure that news of her activities these last seven days would have been taken to the Overlord and his choice for Willowlands’ Heir; but surely what she had done was wise, whichever way the faenorn fell, for she had been tying the demesne together as well and tightly as she knew – as she could guess – how, perhaps tightly enough to withstand a change to an outblood Master. Perhaps tightly enough to hold on to the Master it had†¦. No. The faenorn was swords. There was no help for that. She hoped the Overlord would choose to see her activities as merely the Chalice’s best effort for her demesne. She guessed that officially he would have to, so that she could marry the Heir – the new Master. Marry him, and bear his child – bear him a son to be Master after him. Even then there would be no escape; a demesne can only contain one living Chalice; she could not retire, nor could she run away, for a Chalice could not leave her demesne; to try would kill her. There is always that last recourse, she thought bleakly. But she had been Chalice long enough to know that, however desperate that hope, her demesne’s only real hope was in her. She felt rather than heard when the Master came out of the open door behind them. She turned to look at him; he too was alone. He too would risk none of his folk – and that told her, as if she needed to be told, that he too knew how this meeting would end. She felt that his shambling, limping walk was more conspicuous than it had been in months. She looked into his face, into his red eyes, and knew, despite the expressionlessness of his black face and the strangeness of his eyes, that he would not merely fail to raise his own sword but step – stumble – forward into Horuld’s blow. Let it be over quickly, his eyes said. Let my blood tell the land it has a new Master, and that it must obey him now. And she had to stand, and watch, and witness, with no cup to steady her or her demesne, and hope that the land would listen. The Master went slowly down the steps; he could not go quickly, or he would fall. She could not watch; she could never watch. She stared out over the crowd; they, too, were looking away – most of them looking up, into the sky, as if hoping for a sign or a saviour. She gazed slowly around. The Circle were contemplating their feet. When the Master was halfway down the stairs, the door of the Overlord’s carriage opened, and the Overlord appeared. He stood at the foot of the carriage steps and stared steadily at the Master till he reached the ground in front of the House. Then the Heir emerged from the same carriage, and behind him another man carrying a long thin box. Two more men in the Overlord’s livery came forward to open it with all ceremony; it contained, of course, two swords. She didn’t hear what the Overlord said; he said it in a powerful voice he wished to make sound sad and regretful, but all she could hear was the barely contained delight in his successful stratagem behind the false regret, and she remembered the Grand Seneschal saying to her, long ago in another life, that her understanding of the human love of power was the understanding of a small solitary woodskeeper. There were only the motions of this token battle to be gone through now, and then the Overlord would have won. She was perhaps some shadow over his pleasure, but he would assume that her spirit would be broken – if it was not already, then soon. She thought of the Master gently holding the bee that had stung him and telling her not to struggle, and she thought she could feel her spirit breaking now. She thought, I need no cup. I am Chalice. I am filling with the grief and hurt and fear of my demesne; the shattered earthlines weigh me down; I am brimming with the needs of my people. After the faenorn I will be stuffed too full to move; I will be too heavy to lift a foot. Without noticing she was doing so, she raised her hands in the first ritual gesture of the Chalice holding a goblet. The candles were still twinkling in the hands of the crowd, and at the top of the House steps the smell of warm honey and beeswax was sweet and strong. She thought she saw the Overlord register what he was seeing and – perhaps – some brief narrow look of annoyance. What were the little people getting up to? This demesne was his now – or would be in but a few minutes more – to do with what he wished. He wanted no foolish clinging to the old; no rebellion, however small. But his face cleared immediately, if it had ever clouded. She might have imagined it. Candle flames were fire: but perhaps he smelled the honey and beeswax too, and decided the people were wisely putting their trust in their Chalice. The ordinary folk did not care for the politics of Overlords, and knew their Chalice, still young herself in that role, would have to hold the demesne together through the next difficult years. And she would be married to Horuld. How to cite Chalice Chapter 17, Essay examples

Sample Assignment on Integration and Adoption of Digital Innovation

The economic conditions are dynamic in nature therefore it is important to keep the track of the digitization and innovation that is happening across the organization. To keep a track of the consumer buying behavior and the influence of innovation on the customer it is critical that the same is tracked by the management (Lavie, 2006). There are definitive challenges and opportunities that emerge on account of digital innovation. The two main challenges in front of the management are as follows: Digital Convergence Digital convergence means the combinations of various networks and devices for a common objective. The possibilities of digital convergence are huge as new families can be created and the organization can digitize the product so that new service options can be developed. The challenge is to identify the combinations. The challenges of the organization are to use the factors in a structured manner. For example: In case of Global Positioning System, the combination is of cameras, smart phones, are combined with the city maps. This can be useful for an automobile manufacturer, and even a logistics company. Economic viability of using these products should also be taken into consideration. Generativity It is the process of being directly involved in the product innovations for digitization in new manner. Fostering new modes of innovation is required by the management. The lower Generativity can increase the iteration costs by quite a margin. It is important therefore that the innovation cycles are fast otherwise it could be slowing down the explorations and creation of knowledge. References Lavie, D. (2006).Capability reconfiguration: An analysis of incumbentresponses to technological change. Academy of ManagementReview.

The Setting Of Dracula Essay Example For Students

The Setting Of Dracula Essay OverviewDracula has appealed to readers for almost a century, at least in part because it deals with one of the great human conflicts: the struggle between good and evil. Stoker acknowledges the complexity of this conflict by showing good characters attracted to evil. For example, Jonathan Harker, the lawyer who journeys to Transylvania, is almost attacked at Draculas castle by three young female vampires. In fact, he seems to be actually welcoming the attack before it is interrupted by the count. In this scene, as well as others, Stoker suggests that evil, represented by the vampires, is an almost irresistible force which requires great spiritual strength to overcome. It eventually takes the combined forces of a band of men, representing different countries, to defeat the vampiric count. Stokers novel is a symbolic exploration of a conflict which has long troubled humankind. We will write a custom essay on The Setting Of Dracula specifically for you for only $16.38 $13.9/page Order now Dracula also has considerable cultural importance. Stoker was not the first writer to make use of the vampire legend. Throughout the 19th century vampires appeared in a number of works, including Sheridan LeFanus Carmilla (1872), which Stoker read as a young man. But it is Stokers version of the vampire legend that has had the most enduring popular appeal and the greatest influence on modern writers and filmmakers. In his book Vampires Unearthed, Martin Riccardo tells the story of a survey taken by Madame Tussauds Wax Museum to determine the worlds most hated person. Dracula ranked fifth. Clearly, Stokers creation continues to capture readers imaginations. SETTING Stoker uses a circular structure for his novel, incorporating two settings. Transylvania is the setting for the beginning and end of the novel, and, since he had never been there, Stoker had to rely on research for his description of the country and its people. The rest of the novel takes place in England, a setting familiar to Stoker and his audience. The novel begins with Jonathan Harkers journey to Transylvania on May 3 of an unspecified year. Harker later states that seven years elapse between the events themselves and his compilation of them, so we may assume that the action of the novel takes place from May to November in 1890. Harkers initial enjoyment of a country filled with wonderful new sights, people, and food contrasts sharply with his apprehension as he approaches the counts castle and his terror when he finally realizes he is Draculas prisoner. This section, the first four chapters of the novel, has been highly praised for its accurate descriptions of the region and its use of those descriptions to create suspense and terror. In the novels final chapter, which begins on November 1, All Saints Day, the setting is again Count Draculas Transylvania. Most of the novels events, however, take place in England, primarily in the northeastern coastal city of Whitby, itself a reminder of Englands island isolation and its vulnerability to attack. Whitbys history also contributes to its effectiveness as a setting. It is the site of a 7th-century abbey, traces of which still remain, at which the Synod of Whitby, an important church meeting, was held in 664. The presence of abbey ruins is a typical element of the popular Gothic novels of the 18th and 19th centuries. Moreover, Whitbys role in the history of English Christianity relates the setting to the thematic conflict of good and evil. THEMES AND CHARACTERS Stoker explores the conflict of good and evil throughout the novel and does not allow good to triumph until the last few pages. In the meantime, all of the characters are drawn into the conflict and divided into two camps: the good forces led by Dr. Abraham Van Helsing and the evil forces by Count Dracula. .u3bf203f4a2b2b2360d2529a5e354da8c , .u3bf203f4a2b2b2360d2529a5e354da8c .postImageUrl , .u3bf203f4a2b2b2360d2529a5e354da8c .centered-text-area { min-height: 80px; position: relative; } .u3bf203f4a2b2b2360d2529a5e354da8c , .u3bf203f4a2b2b2360d2529a5e354da8c:hover , .u3bf203f4a2b2b2360d2529a5e354da8c:visited , .u3bf203f4a2b2b2360d2529a5e354da8c:active { border:0!important; } .u3bf203f4a2b2b2360d2529a5e354da8c .clearfix:after { content: ""; display: table; clear: both; } .u3bf203f4a2b2b2360d2529a5e354da8c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3bf203f4a2b2b2360d2529a5e354da8c:active , .u3bf203f4a2b2b2360d2529a5e354da8c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3bf203f4a2b2b2360d2529a5e354da8c .centered-text-area { width: 100%; position: relative ; } .u3bf203f4a2b2b2360d2529a5e354da8c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3bf203f4a2b2b2360d2529a5e354da8c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3bf203f4a2b2b2360d2529a5e354da8c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3bf203f4a2b2b2360d2529a5e354da8c:hover .ctaButton { background-color: #34495E!important; } .u3bf203f4a2b2b2360d2529a5e354da8c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3bf203f4a2b2b2360d2529a5e354da8c .u3bf203f4a2b2b2360d2529a5e354da8c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3bf203f4a2b2b2360d2529a5e354da8c:after { content: ""; display: block; clear: both; } READ: Men and women Persuasive EssayThe first and larger group, the good characters, forms around Van Helsing, a doctor of medicine, philosophy, literature, and more. He arrives from Amsterdam at the request of his former student Dr. John Seward to help with the diagnosis and treatment of Lucy Westenra. Van Helsing is older and more educated than the rest of the group, and he becomes a father figure and leader. Unlike the others, he is familiar with the folk stories about vampires and the ways to combat them. He is assisted by a band of young men, most of whom have some relationship to Lucy. Dr. John Seward, an unsuccessful suitor for Lucys hand, is the director of an insane asylum. Another unsuccessful suitor is Quincey Morris, a Texan whose major characteristic is his physical courage. The final suitorLucy receives the three proposals in a single dayis Arthur Holmwood, whom she accepts. Arthurs father dies during Lucys illness, and Arthur inherits his title and becomes Lord Godalming. These three young men have shared adventures in the past and are drawn closer together because of their love for Lucy. The last member of the group is Jonathan Harker, the lawyer whose journal of his trip to Draculas castle forms the first part of the novel. After his recovery, he marries Lucys friend Mina. Harkers earlier experiences with Dracula make him particularly helpful to the group. The groups two young women are introduced by means of their letters, which follow Harkers journal. Although they are associated with Van Helsing and his band, both are pulled over to Draculas side. Lucy is extremely beautiful but has little strength of character; after Dracula transforms her into a vampire, her sweetness changes into seductiveness. Her friend Mina, more firmly under male protection because of her marriage to Jonathan, manages to survive Draculas attack and serves as the groups secretary and inspiration. Her exchange of blood with Dracula actually has positive consequences because it provides the band with information about Draculas actions and whereabouts. Draculas death frees her completely from his influence. The characters on the side of evil are all related to Dracula. As the novel begins, he has been a vampire for many centuries and has great strength and power. He accomplishes his evil purposes mainly through weak links: women, an insane man, and an unsuspecting, unprotected foreigner. His children, the vampires he has created, are all women, including the lovely female vampires who live with him at his castle. They are presented as unnatural women. They prey on children and behave aggressively and seductively toward men. Lucy acts in this manner after she becomes a vampire. Draculas major accomplice is Renfield, a patient at Sewards asylum. Renfield is obsessed with the idea of the food chain, feeding flies to spiders and spiders to birds, and so is an appropriate admirer of Dracula, who in feeding on humans belongs at the top of the food chain. While Renfield at first welcomes Dracula, becoming increasingly more excited the closer Dracula gets to the asylum, he later recovers his sanity and is fatally injured in attempting to stop the count. The evil characters are not only defeated but also redeemed by the good characters, illustrating Stokers theme that good is ultimately more powerful than evil. Dracula seems at first invincible, but his weaknesses become apparent throughout the novel. He can be stopped by consecrated wafers (literally, in the Roman Catholic Church, the body of Christ) and by other religious symbols, such as the crucifix. In the end he is destroyed by knives. Moreover, characters with sufficient spiritual strength can survive his attacks, suggesting Stokers view of an individuals control over his soul as well as his life.

The Manhattan Project Timeline

The Manhattan Project Timeline The Manhattan Project was a secret research project that was created to help America design and build an atomic bomb. This was created in reaction to Nazi scientists who had discovered how to split a uranium atom in 1939. In fact, President Franklin Roosevelt was not that concerned when Albert Einstein first wrote him about the possible consequences of splitting the atom. Einstein had previously discussed his concerns with Enrico Fermi who had escaped from Italy. However, by 1941 Roosevelt had decided to create a group to research and develop the bomb. The project was given its name due to the fact that at least 10 of the sites used for the research were located in Manhattan. Following is a timeline of the key events related to the development of the atomic bomb and the Manhattan Project.   Manhattan Project Timeline DATE EVENT 1931 Heavy Hydrogen or deuterium is discovered by Harold C. Urey. 1932 The atom is split by John Crockcroft and E.T.S. Walton of Great Britain, thereby proving Einsteins Theory of Relativity. 1933 Hungarian physicist Leo Szilard realizes the possibility of the nuclear chain reaction. 1934 The first nuclear fission is achieved by Enrico Fermi of Italy. 1939 The Theory of Nuclear Fission is announced by Lise Meitner and Otto Frisch. January 26, 1939 At a conference at George Washington University, Niels Bohr announces the discovery of fission. January 29,1939 Robert Oppenheimer realizes the military possibilities of nuclear fission. August 2, 1939 Albert Einstein writes to President Franklin Roosevelt concerning the use of uranium as a new source of energy leading to the formation of the Committee on Uranium. September 1, 1939 World War II Begins. February 23, 1941 Plutonium is discovered by Glenn Seaborg. October 9, 1941 FDR gives the go-ahead for the development of an atomic weapon. December 6, 1941 FDR authorizes the Manhattan Engineering District for the purpose of creating an atomic bomb. This would later be called the Manhattan Project. September 23, 1942 Colonel Leslie Groves is placed in charge of the Manhattan Project. J. Robert Oppenheimer becomes the Projects Scientific Director. December 2, 1942 First controlled nuclear fission reaction is produced by Enrico Fermi at the University of Chicago. May 5, 1943 Japan becomes the primary target for any future atomic bomb according to the Military Policy Committee of the Manhattan Project. April 12, 1945 Franklin Roosevelt dies. Harry Truman is named the 33rd President of the US. April 27, 1945 The Target Committee of the Manhattan Project select four cities as possible targets for the atomic bomb. They are Kyoto, Hiroshima, Kokura, and Niigata. May 8, 1945 War ends in Europe. May 25, 1945 Leo Szilard attempts to warn President Truman in person concerning the dangers of atomic weapons. July 1, 1945 Leo Szilard begins a petition to get President Truman to call off using the atomic bomb in Japan. July 13, 1945 American intelligence discovers the only obstacle to peace with Japan is unconditional surrender. July 16, 1945 The worlds first atomic detonation takes place in the Trinity Test at Alamogordo, New Mexico. July 21, 1945 President Truman orders atomic bombs to be used. July 26, 1945 Potsdam Declaration is issued, calling for the unconditional surrender of Japan. July 28, 1945 Potsdam Declaration is rejected by Japan. August 6, 1945 Little Boy, a uranium bomb, is detonated over Hiroshima, Japan. It kills between 90,000 and 100,000 people immediately. Harry Truman's Press Release August 7, 1945 U.S. decides to drop warning pamphlets on Japanese cities. August 9, 1945 The second atomic bomb to hit Japan, Fat Man, was scheduled to be dropped at Kokura. However, because of poor weather, the target was moved to Nagasaki. August 9, 1945 President Truman addresses the nation. August 10, 1945 U.S. drops warning leaflets concerning another atomic bomb on Nagasaki, the day after the bomb was dropped. September 2, 1945 Japan announces its formal surrender. October 1945 Edward Teller approaches Robert Oppenheimer to aid in the building of a new hydrogen bomb. Oppenheimer refuses.

Advantages of visual object and space perception battery

Advantages of visual object and space perception battery Ans. Neuropsychological assessment is incomplete without the visual and space perception (Warrington shape detection, incomplete letters, silhouettes, object decision, dot counting, progressive silhouettes, position discrimination, number allocation and cube analysis (Warrington & James, 1991 as cited in Gorayska & Mey, 2004). Advantages of VOSP Brenda Rapp (2001) has stated that, â€Å"highly sophisticated methods of cognitive assessment can be developed if one uses as a starting point a detailed theory of relevant cognitive system† (Rapp, 2001, p.4). Good examples for theory based assessments methods for visual perception are Birmingham Object Recognition theory (BORB) (as given by Humphreys & Riddoch, 1993) and VOSP (Warrington & James, 1991). VOSP is made on Warrington’s model (Warrington & McCarthy, 1990 as cited in Lara et al., 2004). The model puts forward three subtypes of impaired object recognition. They are, â€Å"disorders of visual sensory discrimination † (Lara et al., 2004, p.386), apperceptive agnosia and associative agnosia. â€Å"Disorders of visual sensory discrimination reflect selective deficits affecting sensory processing including acuity, shape, discrimination and colour discrimination† (Lara et al., 2004, p.386), apperceptive agnosia is impaired object perception (Lara et al., 2004) and associative agnosia is when an individual is unable to derive meaning of the object presented despite having normal perceptual and sensory abilities(Lara et al., 2004). Thus, it can be inferred that object perception is not possible without object recognition in Warrington’s model (Lara et al., 2004) and it points out that object perception is an, â€Å"adequate integration of sensory, perceptual and representation information (Rapport, Millis & Bonello, 1998) in a complex analytical task that integrates perceived details into an organized structure (McCarthy &Warrington, 1990)† (Lara et al., 2004, p. 386). Cogn itive state of visual perception can be better understood with VOSP in normal and pathological population (Lara et al., 2004). For example, when VOSP was administered to patients of Alzheimer’s disease, impairment was found only in the silhouette subtest of VOSP (Binetti et al., 196 as cited in Lara et al., 2004). This suggests that early perceptual processes are still intact in patients who are in the initial stage of Alzheimer’s disease (Binetti et al., 196 as cited in Lara et al., 2004). VOSP is clearly a test of object recognition and space perception and nothing else. The is due to the reason , VOSP is made of different tests which includes tasks which are so designed that they assess specific dissociable aspects of object and space perception (Lawrence et al., 2000 , p.1350). Every task of the test focuses on a particular aspect of visual perception being completely independent of other cognitive and motor processes (Lawrence et al., 2000). Hence, VOSP can be reg arded as a sensitive test battery. The authors of VOSP have stated, â€Å"Any number of the eight individual tests may be administered and there is no prescribed order (Warrington & James, 1991, p.7)† (Merten, 2006, p.460). This is a very useful thing to do. It is very practically next to impossible to administer the complete set of tests of VOSP as part of neuropsychological assessment because it will be quite a time consuming process (Merten, 2006). Moreover, as advised by Lasogga & Michel (1994 in Merten,2006), easy to use screening measure can be used to test initial visual perception on the suspected group and only those showing visible deficits will be asked to go through the complete assessment (Merten, 2006).

Act of vandalism - Graffiti Term Paper Example | Topics and Well Written Essays - 750 words

Act of vandalism - Graffiti - Term Paper Example One reason why graffiti is often considered to have little artistic merit is that it is often done by young people who are still developing and practicing their artistic abilities. There is no guarantee that just because someone has the ability to graffiti that their work will necessarily be any good in the artistic sense however this is defined. Graffiti is connected with gangs who use tags to mark their territories, often to warn off other gangs as described by the web page Graffiti Art. In Northern Ireland large wall paintings, often on gable ends, serve as territorial markers between the different sectarian groups. In New York it appears on sub way cars. Sometimes graffiti, especially tags, which came into prominence in the1990’s, is used as a form of initiation, especially if in a hard to reach place. This gives it associations with both serious organized crime such drug dealing, as well as anti social behavior and what are seen as the more serious acts of vandalism such as smashing windows arson. Although some spectacular graffiti is done using spray cans, most is done on such places as toilet walls or back seats of buses, either by scratching into a surface using a sharp object (this type of graffiti is undoubtedly vandalism as it damages) or using a pen or pens. The aim of top graffiti artists such as Banksy in the United Kingdom, and is to create their own unique and recognizable style and to have their pieces in prominent places where they will attract attention.

Project Report Essay Example | Topics and Well Written Essays - 3000 words

Project Report - Essay Example In order to makes themselves stand apart from their competitors and gain competitive advantage; businesses are adopting various project management strategies. By adopting such strategies businesses all over the world are responding to a challenging economic environment thereby positioning scarce investment funds in order to purse and attain a competitive edge in this seemingly competitive world. These initiatives are actually delivered by the projects that businesses undertake which represents a significant investment for the organizations concerned. In order to conduct a robust research, we have adopted a survey questionnaire methodology which catered to set forth questions regarding various aspects of project management followed and implemented within an organization. The survey was conducted over the telephone and was directed towards senior level officials of businesses based in UAE. The sample size was 30 and the reason for such a sample was to overcome any complexities in ambig uities associated with the answers that are obtained from the survey. Moreover, the time allocated for the survey also limited the number of officials who could be interviewed. Having done an in-depth study, it was seen that, businesses are not being able to deliver the commitments related to a project successfully. Although some businesses are delivering the promised commitments, however, the delivery is quite inconsistent. The value that a business is expecting to obtain from a particular project investment is not being achieved, as a result of which the discipline of project management is coming under question. The survey that we conducted in the year 2012 has formed a good ground work which provided a useful insight about global challenges and based upon that we have been able to provide further detail regarding economic challenges and how proper project management helps in tackling such challenges. The trends have changed over the last two years and significant improvement have been seen the project management strategies adopted by businesses all over the world. An increase in the number of project that is being undertaken has witnessed. The study identifies effective management strategies that are critical competitive differentiator and how they are being adopted by businesses in the UAE in order to beat the competition. The project also caters to highlight certain project management practices that will help GASCO to attain more value from investments made in projects and to do so on a consistent basis. Background of the Problem Abu Dhabi Gas Industries Ltd GASCO established in the year 1978 under the benefaction of H.H. Sheikh Zayed Bin sultan Al Nahyan. GASCO is a joint venture between Shell 15%, ADNOC 68%, Partex 2%, Total 15% and ATHEER. The organization aims at capitalizing the significant gas resources of UAE to create competitive advantage. Honesty, integrity and respect are the three pillars of the company’s vision and it also focuses on t he health, safety of people and better environment. The company is also known for sustainable development which allows them to maintain a balance between the long term and short term interest of the business (Davidoff, 2009; Fannin, 2011; Fryer, 2001). It has been observed that in the recent past the company has been dealing with the issue of quality management. The issue of

A View From the Bridge in Act One Essay Example for Free

A View From the Bridge in Act One Essay A View from the Bridge is a play written by Arthur Miller. This play is set in America in the 1950s, in an Italian American neighbourhood under the Brooklyn Bridge in New York. The area Eddie Carbone and his family live in is called Red Hook, a tightly knit community where neighbours are almost like family and everyone knows everything about each other. Red Hook is a poor area where all the families are in the same situation; men work at the docks and the women stay at home cooking, cleaning and caring for the children. Most of Millers work is set in America and portrays realistic characters and events. He deals with political and moral issues and weaves in ideas from Greek Tragedy. He is interested in how personal relationships dictate the way one leads ones life and about peoples struggles to do what is right. In this play, Eddie is the tragic hero; he mirrors the hubris characteristic. This will foreshadow to the audience that he will be the reason for his own downfall. The Hubris character, mentioned in one of Alfieris speeches, would tell the audience that Eddie would always thing that hes right and no one would be strong enough to stand up and prove him wrong. Miller gives us clues about the play through dramatic irony (audience will begin to understand that Eddies feelings towards his niece arent right), symbolism (the characters on stage use a lot of words that have several meanings, and one of those popular words in this play is sugar, which was mostly used to represent Catherine), foreshadowing (Miller gives us a straight introduction to the lawyer of this play who foreshadows a blood-shed ending. Eddie also foreshadows his own future actions by telling his family about Vinny Bolzano) and by using stage directions (the audience gets a better understanding of the play by looking at the positions of the different characters, for example, throughout this play Eddie slowly becomes separated from his family, he becomes isolated, this is represented through the different arrangements on scene, towards the end of act one, Eddies mostly found sitting or standing by himself). This can also be seen through Eddies language towards his niece (I dont like the looks they are giving you in the candy store), the names he calls her Kate, the way he behaves to her and also through Beatrices and Alfieris actions and conversations to Eddie to try and stop what Eddies doing. Each of the dramatic functions shows us that theres something wrong with Eddie and his relationship with his niece and this could also possibly cause his own downfall. This play mirrors a Greek tragedy where the outcome is known. In this Greek tragedy, the hubris character is represented as Eddie. Our narrator, Alfieri, whos also an unlucky lawyer, guides us throughout the play and he sometimes gives the audience hints and clues about whatll happen next. Hes the one who introduces the play at the beginning. He says In some Caesar year another lawyer heard the same complaint and sat there as powerless as I and watched run its bloody course. His speech tells us that what is going to happen is inevitable. It happens again and again and no one can stop it. The word bloody tells us that this play will end with blood, perhaps a death. Another lawyer backs up one of my previous point, which shows that this happens again and again. Caesar also shows us that this started years ago. These words also give us a basic idea of the settings. Miller wanted to retell this story with an ordinary family; this is foreshadowing the inevitable tragic ending. In this play our hero is Eddie, Eddie Carbone. He is a flawed-hero who doesnt recognise his feelings towards Catherine, whom he also calls Kate. However, hes not only a flaw-hero; hes also a real hero. His actions show us this, for example he welcomes the idea of the illegal immigrants. Eddie tells Beatrice that its an honour, B. I mean it. Hes benevolent as well as generous. Eddie has supported his family and has also brought up Catherine. So in this section, Miller uses foreshadowing and Greek characters to make the audience aware of the tragic ending. Through foreshadowing, he makes the audience conscious that he is a real-hero because he helps Catherine, looked after her for all these years and accepted the immigrants into his house without any trouble. But the audience will also be familiar with the fact that he is a flawed-hero, this is because of Alfieris speech, which is right at the beginning of the play. Alfieri mentions Hubris and that is the type of character that Eddie is mirroring. This will give a hint to the audience that his downfall would probably be caused by his own thoughts that others arent able to prove wrong, even if they do prove it wrong; Eddie ends up finding something wrong in there too. The whole man that Alfieri describes in Eddie is the self-interested man. Eddies actions within the play are completely motivated by his own desires at the expense of others. Hints about Eddies obsession with Catherine were given right at the beginning. This will also make the audience aware of a tragic ending, his incorrect kind of obsession will obviously cause his downfall, and furthermore the audience will also start to wonder the extremes that he will go to, to keep his niece safe from men. Eddies obsession has one way or another extended, this has also led him to more acts. The audience starts to realise this when he says you are walking wavy. This is not a usual relationship between an uncle and a niece. The audience will start to understand that something is wrong there. Wavy also emphasises the point that she does it on purpose, like moving her hips, its a natural thing to do, some people might suggest that shes also attention seeking. However other people might suggest that it suggests a sexual manner which Eddie accuses Catherine of having just in her walk. Eddie doesnt seem to know that hes over-protecting Catherine. He doesnt like her dressing-up herself, which could be seen as something that young girls usually do in the eyes of the audience. But others might also argue that hes just doing the job of a good uncle. However when he says Whats the high heels for garbo? , the way he says might again make the audience take their sides. Though the word garbo, the audience will realise that again his feelings are wrong, this is because he compares a beautiful actress to his niece. High heels also shows that he doesnt like other people seeing her in the way he does, she can look pretty in the house but in front of other men, she has to look simple. This will also the make the audience aware of his own downfall, his feelings towards Catherine arent right, he tries to lead and control the situation, and this also makes the audience anticipate whats going on between Eddie and Catherine. He also doesnt want her to have a job. The audience understands this when he says I know that neighbourhood B, I dont like it. Eddies again showing his over protectiveness by not allowing Catherine to go to work. This quote again can have lots of meanings, for example, some people might think that Eddie doesnt seem to like Kate to be working with other men, but others might suggest that its just Eddie looking at Catherine like a child, like a kid. Eddie definitely doesnt want Catherine to get mixed up with men. We see that when Catherine waves at Louis, Eddie seems to not like it even though Louis is just a well-known family friend. This might also be because he doesnt like her socialising with men. He tells her that he knows stuff about Louis that she doesnt know. Miller also foreshadows Eddies end by introducing the story of Vinnie. This is the story of a young boy who snitches on his own immigrant uncle. Eddie lectures Beatrice and Catherine in Act one, he says Just remember, kid, you can quicker get back a million dollars that was stole than a word that you gave away. This means that he know what the impacts will be if anyone found people at their house. This can also be seen as ironic because he ends up doing it himself just like the little boy so the audience might compare these two characters and decide that Eddie has the heart and brain of a kid when he phones them so he doesnt really know what he is doing. This quote also reveals that Eddie knows his own fate- he knows what will happen to him but cannot escape his fate. Much like Alfieri, Eddie watches himself make decisions he knows will not only ruin his reputation in the community, but also kill him. Eddie may know the consequences of what he does, but remains powerless or too mad to stop it. Miller sets up Eddie so vehemently against betrayal that his transition on the betrayer seems illogical, so this is another way in which Miller makes the audience aware of the tragic ending, he makes Eddie go to his extremes and the audience will just have to watch the consequences.

Starting a Football Team Essay -- Papers

Starting a Football Team So you and your friends think you're ready to tackle being part of a League. Good ... but be careful. It's not as easy as it sounds and you must be aware of all the pitfalls before you take the leap. Organisation An essential must before you do anything else. You need at least two or three people to take some responsibility. Being part of any League carries a heavy burden for one newcomer. From these people, elect a secretary, a treasurer (oh yes, it all costs money) and a manager. Of course one person can do several roles, but it's a lot for a newbie to take on alone. Unless you're a strong individual, your club won't last long. --------------------------------------------------------------------- Registration Now you need to register yourselves with your local county football association. They are the governing body for all football within your area. You cannot even play a friendly against another team unless you're registered. Remember, football isn't all sweetness and light and sometimes unsavoury incidents happen. Your local football association are there to deal with such matters, among other things. If you are not registered and something goes wrong, you could find you or your players on a civil charge with the chance of a heavy fine or even jail (that's not to say you get away scot free if you're registered, more on that later). Usually county football associations (and local leagues) will only deal with the club secretary; this is standard practice. When you register, you will need a name for your team. Be prepared for a disappointment. Your name may already be in use and your... ...me, I'm as mad as the rest! --------------------------------------------------------------------- Well, this all sounds horrendous to me, where do I sign up? Presuming the men in the white coats haven't dragged you away screaming and you live in our part of Essex, you can apply to the Essex Sunday Corinthian League on-line from this link before the end of March each season. But be warned - All new clubs are screened and your application's success isn't guaranteed. Having said that, the on-line application is proving a roaring success. No fewer than six teams were playing in the League during 2000/2001 after submitting an on-line application! TIP - Always apply to more than one League. This way you stand a better chance of being accepted. Most Leagues won't ask for money when you apply, only after you're in.

Process Design Matrix OPS/571 Essay

When working for Swim World Inc. it was necessary to help customers in various situations. Customers would bring in their water from pools or spas to be tested and get advice on how best to keep them balanced. It was the duty of the sales representative or manager to help the customer with this important aspect of owning a pool or spa. If the customer had an older spa and was looking at the newer spas on display then the sales representative would inform the customer about the features of the newer spas and what the positive aspects of changing spas would be. The workforce at Swim World Inc. was very small due to the fact that it was a new store and not very well known in the small town it is in. The store was small and with two other stores in Wenatchee and Chelan it was very possible to run with just two people and weekly visits from the delivery crew and service/repair team. With these people coming in and out of the store regularly it was little wonder that the owner only came down from the Wenatchee store once a year to survey what is being done and give the two members of the store a pep talk to get them selling more spas, patio furniture, stoves, and lawn ornaments. This plus a commission on all big ticket items helped to keep the team motivated to make customers happy and move inventory. For the manufacturing process Papa Johns Pizza Delivery was chosen. This store is very well placed in the small town that it operates in. Located on a very busy street in Moses Lake it is centrally located and the whole town can be navigated within an easy ten minutes of the store. This allows the workers within the store to be very detail oriented. Assembling the pizza, cooking it and making sure there are no big bubbles in the dough when cooking is easily done. This makes it very pleasing to the eye and customers are less likely to complain. Drivers can take the completed pizza and deliver it within minutes of coming out of the oven. Hot fresh pizza made with quality ingredients lets Papa Johns Pizza be one of the most successful in the small town where two other big names in the pizza business are all located. Scheduling for Papa Johns Pizza is very carefully done. A shift lead opens the store in the morning to prep for the day to come. Two drivers are there to help open the store and delivery the first orders that come in to the location. Around 1pm in the afternoon the manger and two to three more drivers come in for the afternoon rush. On Fridays, Saturdays, and Sundays there are anywhere from two to three drivers for every one inside person working. The evenings have at least a manager or assistant manager and a shift lead on the schedule with anywhere from one to three insiders plus five to six drivers on duty so that pizzas go out quickly and easily to keep customer complaints to a minimum. Both service and manufacturing businesses make sure that they keep customers happy and coming back to the business. Repeat business makes a company happy to hire more employees who adhere to the company’s motto of doing the best job possible for the customer. Scheduling and workforce are a necessary part of the business to make sure there is enough staff on hand to keep the customers from standing in line for a significant amount of time. This one-on-one approach assures customers that they are being put first and not just a pocket book of money.

Marketing Engineering – Ford Hotel

Curso: Analisis Cuantitativo y Toma de decisiones: Fecha: 09 Marzo 2013 Integrantes: – Monica Calderon – Monica Chavez – Monica Escobar – Julio Jaramillo – Sandra Saco Vertiz Case 3: Positioning the Infiniti G20 EXERCISES 1. Using the data in Exhibit 1 and the associated perceptual mapping software, describe the two (or, if applicable, three) dimensions underlying the perceptual maps that you generated. Based on these maps, how do people in this market perceive the Infiniti G20 compared with its competitors? El G20 es visto como un automovil atractivo y exitoso.Muy bien posicionado junto a otras marcas de la gama como BMW y Honda 2. Infiniti promoted the G20 as a Japanese car (basic version $17,500) with a German feel, basically a car that was like the BMW 318i ($20,000), but lower priced. Is this a credible claim, given the perceptions and preferences of the respondents? Los 2 principales competidores del G20 son BMW 318i and the Honda Prelude. Es una dificil tarea promocionar el G20 sobre el BMW 318i en alto prestigio y atractivo; este ultimo punto punto es subjetivo y los gustos del publico pueden cambiar facilmente.El prestigio del auto puede ser promocionado, pero con menor precio del G20 vs BMW, el publico podria percibir que el auto mas caro es el que mas prestigio tiene. De acuerdo a la data y en comparacion con el BMW 318i, el G20 tiene menor precio, elevado ahorro en combustible y larga garantia. Promocionar estos puntos del mercado el G20 tiene un gran valor sobre el BMW 318i es la mejor solucion y puede ser muy bien apreciado por los consumidores. 3. Which attributes are most important in influencing preference for these cars in the three segments (S1, S2 and S3) shown on these maps?To which segment(s) would you market the Infiniti G20? How would you reposition the Infiniti G20 to best suit the chosen segment(s)? Briefly describe the marketing program you would use to target the chosen segment(s). Los mas important es atributos por segmento son: Segment 1 (S1): Hi Prestige, Quiet, Interesting, and Common. Segment 2 (S2): Roomy, Easy Service, and Sporty. Segment 3 (S3): Unreliable, Poor value and Poorly built. El mercado para Infiniti G20 serian los segments 1 and 2, porque ellos aparecen como el modelo ideal de clientes para Infiniti.Ellos comparten las mismas cualidades y estilo de auto que estamos produciendo. Adicionalmente podriamos reposicionar el G20 como lujoso, deportivo, confortable, logrando satisfacer los requerimientos del consumidor de ambos segmentos. 4. What ongoing research program would you recommend to Infiniti to improve its evaluation of its segmentation of the market and positioning of its G20? Podria recomendar a Infiniti invertir mas tiempo concentrando o mejorando los atributos menos valorados por los consumidores, a la vez que podria encontrar la forma de hacerlos mas economicos e interesantes.Ayudando tanto a mejorar su produccion, costos y a la vez mejorar la percepc ion del producto de parte de los clientes. 5. Summarize the advantages and limitations of the software provided for this application. Consideramos una limitante que el programe no brinde una explicacion de los resultados, o una interpretacion de los escenarios. Como ventaja podemos considerar que nos permite visualizar el impacto de cada uno de los atributos en el consumidor, y en base a esa informacion ofrecer mejoras en el producto final. Case 4: Forte Hotel DesignEXERCISES 1. Design: Using a blank Excel spreadsheet, follow Step 1 in the Conjoint Tutorial and develop a Study Design Template (ME>XL==>Conjoint==>Create Study Design Template) for Forte, using the attributes and levels from Exhibit 1. Next, follow Step 2 in the Tutorial, Create a data collection instrument, selecting â€Å"Ratings† method and â€Å"1† for the number of respondents (you). When you are done, check to be sure that your sheet looks like the â€Å"Forte Hotel Data (Conjoint, 1 Ratings)† data set in My Marketing Engineering.Then, briefly summarize the advantages and limitations of describing products as bundles of attribute options. En este ejercicio creamos los atributos y los diferentes niveles de cada atributo, familiarizandonos con el uso de la herramienta. 2. Utility assessment: Using the sheet that you created in Question 1, rate each of the bundles, giving your most preferred bundle â€Å"100† and your least preferred bundle â€Å"0,† as described in Step 3 in the Tutorial.When you are done, follow Step 4 in the Tutorial and perform a utility assessment for yourself (ME>XL==>Conjoint==>Create Study Design Template>>Estimate Preference Part Worths). Interpret your own preferences on the resulting Part Worths Sheet. Como resultado del ejercicio Podemos interpretar que Monica prefiere la habitacion con un escritorio y prioriza el telefono al internet. Desea entretenimiento exterior para practicar actividades deportivas. Le encanta la limpieza per sonal y desea sus zapatos bien lustrados.Tambien prefiera acercarse al restaurant al delivery. 3. Open the â€Å"Forte Hotel Data (Conjoint, 2 Partworths)† data set in My Marketing Engineering and review the Partworths developed from the respondents in this case. Based on your experiences in completing these tasks, summarize the advantages and limitations of conjoint analysis for obtaining preference data from customers. Respondents' Preference Partworths Respondents' preference partworths. The most preferred profiles sum up to 100, the least preferred to 0.Respondents / Small Suite Large Room Room Office Internet access Speaker phone Attributes and Levels 0 9 11 52 13 Amanda 10 37 0 0 9 Ann 26 0 10 21 0 Bruce 8 0 22 13 25 Byron 34 0 30 0 16 Byung 45 0 16 0 2 Colleen 17 7 0 7 24 Courtney 15 0 12 0 14 Daniel 13 0 24 10 23 Dierdre 11 20 0 9 0 Elio 0 27 7 4 0 Eugene 8 0 31 8 0 Frank 20 0 14 0 7 Gabriel 0 19 5 10 22 George 14 31 0 14 0 Gina 6 16 0 0 16 Hans 0 7 47 0 8 Hector 34 0 16 6 27 Jin Hyuk Room fax 0 3 14 0 11 0 0 38 0 19 2 10 21 0 13 9 25 0 Ventajas: Permite identificar la combinacion de atributos preferidos por los consumidores.Explotar los atributos preferidos o mas valorados con un adecuado plan de marketing. Permite caracterizar perfiles de los clientes y asi poder enfocar mejor nuestras ofertas. Limitaciones: No podemos segmentar completamente a nuestra oferta hacia el consumidor (salvo que la base sea estadisticamente robusta). Requiere de un analisis cualitativo previa para identificar las variables a considerar. 4. Analysis: Open the Forte Hotel Data (Conjoint, 3 Analysis) data set in My Marketing Engineering, which has competed Steps 5 and 6 in the Tutorial for you.Follow Step 7 in the Tutorial, ((ME>XL==>Conjoint==>Run Analysis) and assess the viability of the four specific hotel concepts that Forte is exploring for the State College area. Base this evaluation on the preferences of a sample of 40 business travelers on that sheet (Exhibit 2 ) and the cost estimates summarized in Exhibit 3. The base cost to build each hotel room (without the attributes and options listed in Exhibit 3) is expected to be about $40,000 for a 150- to 200-room hotel, regardless of the mix of room types. . Identify the optimal product concept from among those Forte is considering. Explain how you arrived at your recommendation. Consideramos que optimal product 1 es el concepto que deberia considerar Forte porque este le permitira una mejor penetracion en el mercado, lo cual ademas de traer la mayor aceptacion redundara en un pronto recupero de la inversion. 6. Would you recommend product concepts other than the four Forte is considering for the State College market? Explain how you arrived at your recommendation(s).Las 4 opciones engloban el tipo de cliente que normalmente tienen este tipo de cadena de hoteles con lo cual la segmentacion esta muy bien aplicada; sin embargo podrian agregar una opcion enfocada a empresas, BtoB, que esten intere sadas en utilizar el hotel como centro de convenciones que duren uno o mas dias y la empresa contratante deba hospedar a sus invitados, si bien es cierto, no es constante todo el ano, podrian tener preparada una opcion con servicios estandar y ciertos entretenimientos. Podria llamarse Business 1. 7. Summarize the major advantages and limitations of a conjoint study for new roduct design. What conditions favor the use of this approach in the hotel industry? (Consider such factors as types of customers and market conditions in responding to this question). Este modelo le permite a la industria hotelera saber la valoracion del mix e atributos valorados por el cliente y de esta forma tener una propuesta enfocada en el publico objetivo al que se dirige, ademas le permite saber, en la medida que disponga de informacion de los otros hoteles, en que segmento tendria mayores probabilidad de tener una mejor aceptacion.Sin embargo el uso de esta herramienta requeriria de un alto costo de inver sion inicial en investigacion de mercados, ya que exigiria la realizacion de una encuesta que permita contar con datos para la evaluacion. Case 5: Durr Environmental, Inc. – Air Pollution Control Systems Durr faced the following questions: 1. Is it economically sensible to enter the US market? 2. If so, what would be the best offering to make? 3. Would it be better to provide two different offerings? If so, what should they be? 4.Which segment(s) of the customers should they target, with what selling proposition for their new offering(s)? Provide a business case to address these issues. Assume the following: The business must generate marginal revenue of $4MM/year to justify entry, and it will cost Durr an additional $3MM/year to support a second offering. 1. Modelo de Negocio: Tamano del Mercado * Participacion del Mercado *Margen de Contribucion Segun la premisa debemos justificar mas de US $4MM para justificar la entrada al mercado.Tamano del Mercado: Market research indic ated that there would be about 300 units of that size sold in the US each year over the next decade. Participacion del mercado Margen de Utilidad: Producto Servair= 200K + 200K + 10K + 70K – 300K = US $180K Producto Premier= 200K+200K-170K+0+0= US $230K Producto Base =200K+0+0+0=US $200K Conclusion: Para Servair ==> 300 * 0. 1877 * 180 = US $10. 1 MM Para Premier = 300 * 0. 1433 * 230= US $9. 8 MM Para Base = 300 * 0. 0889 * 200=US $5. 3 MMDado que los 3 escenarios son mayores a los US $ 4MM, podemos ingresar al mercado con cualquiera de los productos. Cada uno de ellos nos permitira mayor o menor ganancia segun nuestra apuesta. 2. If so, what would be the best offering to make? Luego analizamos por cada tipo de producto. Segmentamos por Producto 1: Y ahora segmentamos por Producto 2: Sugerimos el producto Premier DX porque tiene mayor probabilidad de aceptacion y por ende nos permite ganar mercado mas rapido. Maximizar beneficios y asegurarnos posicionamiento de marca. . Wou ld it be better to provide two different offerings? If so, what should they be? Recomendamos ingresar solamente con el producto Premier, dado que lograriamos mayor participacion de mercado, un mayor nivel de beneficios e incluso eliminar un competidor. Sin embargo, si quisieramos incorporar un segundo producto sugerimos que sea el primero, pues pese a tener una menor contribucion marginal que el tercero tendriamos mayor probabilidad de aceptacion y por lo tanto tendriamos menor exposicion al riesgo. . Which segment(s) of the customers should they target, with what selling proposition for their new offering(s)? Podrian ser empresas que tienen un alto sentido de responsabilidad con el medio ambiente y desean ejercer control del sistema de emision de gases de manera eficiente. Prefieren invertir en un buen sistema y asegurar un contrato de servicio, para evitar quedarse sin soporte ante algun inconveniente.

Your Future in 180 Minutes Exam

Your Future in 180 Minutes Exam Everyone has the right to education and base on merit, higher education should be made available to everybody. In fact, international law recognized access to higher education as the universal human right but states over-emphasis on individual academic performance and aptitude exam denied many students of such right. YGS is Turkey’s 3 hours, 160 questions multiple-choice Transition To Higher Education Examination. The score from this exam determines which course a high school graduate should take in college. Critics of YGS argue that the 180 minutes exam is unfair. One reason according to TED or Turkish Education Association is that YGS is trying to cover all the knowledge students acquired from his or her 12 years of education through 180 minutes multiple-choice exam. Another is the fact that instead of increasing the capacity of universities, the examination limits people from getting a college education. Normalizing Exclusion of Students from Higher Education There are about 2 million high school graduates took the YGS examination this year and many of these students have difficulties  solving math questions (see How to solve Math problems), and very long  reading comprehension questions. High School graduates who will be lucky enough to pass YGS can proceed to college while the unfortunate ones can only apply for associate degree programs. HOW TO GET GOOD GRADES Problems with the transition from secondary to higher education are not unique to Turkey. In Ireland for instance, transition exams led to the development of teaching and learning centers that many believed narrowed students focus on education towards exam preparation and exam success rather than engaging in teaching and the learning process. It promotes the type of knowledge asked in the exam. It instills negative values that getting a college education is simply a matter of answering as many questions as you can. More importantly, such exams normalized the exclusion of students from higher education. Graduates Right to Benefit from Higher Education Graduates of secondary education should be allowed to pursue higher education according to their interest and ability. Historically, inequality in access to higher education is political and educational policy issue. According to OECD or the Organization for Economic Cooperation and Development, the Matriculation Examination system, a yearly exam often administered by the Ministry or Department Education of member countries, is an impediment to economic development. The pass/fail system in particular significantly reduced the number of students who can go to college and increased the number of people without formal education. In Myanmar for example, out the 469,000 high school graduates who took the Matriculation Exam, only 35% passed the exam. By analysis, the exam forced about 300,000 teenagers to move away from the education system and find work with secondary education certificate as highest qualification. Higher education appears to be a possibility rather than rights as the majority of secondary school graduates had difficulties in passing transition exams. Similarly, higher education is also not according to individual wishes or field of interest because exam passers’ college courses are dependent on their respective exam scores. Moreover, as transition or matriculation exam is the only route to higher education, secondary school graduates are likely to enter the informal sector or work illegally as minors in formal enterprises. COLLEGE STUDENTS Everyone has the right to education and base on merit, higher education should be made available to everybody. In fact, international law recognized access to higher education as the universal human right but states over-emphasis on individual academic performance and aptitude exam denied many students of such right.

NBA Research Proposal Example | Topics and Well Written Essays - 250 words

NBA - Research Proposal Example This study would involve a quantitative research design. The researcher will use all the data from Nba.com and espn.com. This type of data can be referred to as secondary data. In this context, secondary data refers to data that are not from the researcher’s personal sources (Peeffer 6). This means that the researcher cannot boast of being the original collector or owner of secondary data. As is often is the case, secondary data are not first-hand data but once the approach towards their collection is well conducted, the researcher can be assured of authentic data (Peeffer 6). To ensure that there is authenticity, the researcher first shall develop a data log. The data log will involve a statement of all themes or topics that the researcher would wish to collect. Next, the researcher will form a list of sources including internet sources in which the data would be obtained. The researcher will then collect the sources and samples from the specific materials that are useful tow ards the answering of the research questions proposed. The researcher will make use of the quantitative reviews of the materials selected from the sources. This means that, the researcher will not only gather information from the sources but also discuss the quotations by comparing ideas from different sources and drawing personal conclusions. By the end of the study, data will be collected, analyzed through coding first and the later through triangulation of the coded data. Descriptive techniques such as tables, charts, percentages and charts will then be used to present the analyzed data. Secondary data will also be used in the analysis of the causal effect of NBA team’s salary dispersion, the degree of team’s tacit understanding, team efficiency, and super star player on team performance and a comparison will be made with already conducted studies on the same topic. The obtained

Course work Coursework Example | Topics and Well Written Essays - 750 words - 2

Course work - Coursework Example se; the answer of this synchronous communication is that the answer of the interviewer is more spontaneous, without an extended reflection (Pistone, Riccomagno & Wynn 2001, 78). Face to face interview can also be recorder if the interviewees give permission, making it more accurate than writing notes. It also enhances interviewer ambience; making use of a standardization of the situation. The use of questionnaire ensures there are already formulated questions that require responses, thus reducing time wastages during the interview. These formulated questions are quiet clear of the type of response that is required. A part from questionnaire being practical, large amount of data collected within a short duration of time make this method relatively cost efficient. It can also be carried out by any one with limited research analysis knowledge. On the disadvantage part, with the use of questionnaire it is not possible to determine the level of truthiness of the information they give and how much the respondent thought has put (Spurr & Bonini 1973, 156). In some cases, the respondent may miss interpret the question thereby, giving irrelevant response. b.) Standard deviation is the inverse of precision. A low standard deviation indicates that the data points tend to be very close to their arithmetic mean whereas high standard deviation indicates that the data points are spread out over large range of values (Barra & Herbach 1980, 45). Standard deviation of company A tends to cluster around the mean as opposed to the standard deviation of company B; hence larger standard deviation implies lower precision. In most countries, more than 50% of urban population have access to these social amenities; generally, there seem to be more access to the amenities in urban compared to rural apart from Gambia where the reverse is justified but by marginal difference. c.) The development agency should target the rural area part of West Africa. This is due to the fact that almost

Answer que Assignment Example | Topics and Well Written Essays - 250 words

Answer que - Assignment Example They help to identify controlled substances, pharmaceuticals, ignitable liquids in debris, thereby providing supporting evidence to ascertain crime. There are four distinct areas or procedures to be followed while investigating bomb crime. They include conducting a preliminary evaluation at the scene, exercising scene safety, administering lifesaving efforts and establishing security and control. The consumption of cannabis causes depressant (hallucinogenic) effects on consumers. These depressant effects, slow down the activities of central nervous system including brain. These effects therefore cause impairment.1 Yes. The question on whether fire can cause explosive is subjective as it depend with some factors such as availability of explosive material heat among others. Fire can cause explosive materials to explode. MDMA is an illegal drug that acts as both stimulant and psychedelic. It is generally used as it produces an energizing effect and distortions in time and perception. This drug is therefore used to enhance the enjoyment from tactile

Intellectual Property Right Essay Example | Topics and Well Written Essays - 8000 words

Intellectual Property Right - Essay Example Such protection has lead to the provision of additional funding for the research studies, enhances the efforts on the technological innovations and has also led to the creation of a number of new start ups. Generally the concept of IP covers the legal rights to any person or organization resulting from any intellectual property. The intellectual property deals with the intellectual activities in various fields including industrial, scientific, literary and artistic and the like. The countries across the world have developed legislations covering the protection of IP. These laws have been enacted at the national level for the following main reasons: The first objective is to give a statutory recognition to the creators of the moral and economic rights attached to their creations and also to specifically spell out the accessibility of the public to such rights. The second one is to discharge the responsibility of the government with respect to the promotion of creativity and the dissemination of the application of such creations. This way the government would be able to encourage a fair trading that may result in a balanced economic and social development of the country. In generic terms the IP law aims at protecting the creators and producers of intellectual goods their rights on such goods and services by granting rights to exercise control over the use of those creations for a defined period of time. However it is important to note that such IP rights do not apply to the physical object on which the IP rights may be applied but only on the intellectual creation as such. The IP protection normally extends to (i) Industrial Properties and (ii) Copyright on Intellectual Properties. 2.0 Fields of Intellectual Property Protection The above two areas of IP protection can be further classified into different fields. Inventions, trademarks, industrial designs and geographical indications are covered by Industrial Property. Copyright encompasses literary and artistic works including novels, Poems, films and musical creations. In this context it is important to understand different types of intellectual properties. 2.1 Different Types of Intellectual Properties The different types of industrial properties that need protection are: 1. Patents 2. Industrial Designs and integrated circuits 3. Utility models 4. Copyright and related rights 5. Trademarks 6. Trade secrets 7. Plant breeder's rights 2.1.1 Patents A patent is regarded as an exclusive right that is conferred on any person in respect of an innovation. The patent right has normally a duration of 20 years. A patent right is granted for a product or process which have the capacity of providing in general way of doing something or offering a new technical solution to a problem on hand. "An invention is considered "new" as long as it is not known to the public by any means (written or oral or in any other way), before its filing

Importance of Electronic Marketing in Business Today

Importance of Electronic Marketing in Business Today MARKETING MIX AND ONLINE MARKETING: Marketing mix, commonly known as the four Ps namely Product, Price, Place and Promotion was first suggested by Jerome McCarthy (1960) and is a vital aspect for establishing and executing the marketing strategies. Let us view in detail the different elements of the marketing mix on the context of online marketing. Product: Online marketing can lead to the improvement of the products in a lot of ways. Online marketing pave the way for the market researchers to evaluate the customers need and the criticism from them can be used to change the existing products and develop new products. Tescos online shopping website records the repeated purchases of the customers, which they use later on to provide a customized list for fast purchasing. It also facilitates a chance to customize the products as per the consumers wants like www.nike.com who offers customized instructors just for clients. Price: This refers to the pricing policies of an organization which are adopted to determine the price for a product or service (Chaffey 2003). Baker et al. (2000) discovered two habits that have been used by the manufacturers while marketing their products online namely; Setting up a low price for the products by beginners. Following the existing price in the internet by the current companies. A benefit of usage of internet is that it helps to minimize the costs on search that shoppers would have to bear while searching for information about new products and services. It also makes the shopping more active as the famous auction site www.ebay.com which makes the users to bid the price for the products. Online marketing makes the transaction more transparent making it almost impossible for the suppliers to manipulate on cost. The customers can also view sites to know the best deals for a particular product like www.shopmart.com, www.easyshop.com etc. Place: The place element in marketing mix explains the way a product is distributed to its end consumer. Allen and Fjermestad (2001) say that the biggest implication created by the internet in the marketing mix is for the place. This is due to the world wide reach of the internet. Internet has opened before the organizations a new channel to make their products reach their customers, apart from the traditional way of sales helping to cut down the barriers between both the parties. The huge investment that has to be made in stores can be reduced with business taking place in a much realistic way. Entry of internet into the marketing mix has avoided the retailers or third parties between buyers and consumers making it more challenging for the existing online retailers to ensure on time logistics. Promotion: The promotion element of the marketing mix shows how marketing conversation is made within the customers and the stake holders about the company and their products (Chaffey 2003). It deals with exchanging information regarding a product or service to the target market. Burnett (1993) defines promotion as the marketing function concerned with persuasively communicating to target audiences the components of the marketing program in order to facilitate exchange. The main ingredients of promotion mix are Sales promotion Advertising Personnel selling Public relations Direct marketing The internet is nowadays being used as an effective tool for marketing communication. The internet made it available before the companies, yet another way of channel to communicate to the buyers about the product offerings. The idea of online marketing can vary the promotion mix in the following ways: Evaluating the way the internet can be used at various phases of the purchasing mode. Revising new ways of using the ingredients of the promotion mix. Applying promotional tools to serve in various phases of customer relationships like attaining visitors for the first time and retaining them as a regular visitor. While using internet as a tool for marketing, it become possible for the organization to send emails on proper authorization basis, containing information related to the products which makes it possible for the company to maintain a long term relationship with the buyers online. Online marketing and the marketing mix picture: page 267 foundations of marketing Reference used: McCarthy, J.(1960) Basic Marketing: A Managerial Approach. Irwin, Homewood, II Allen, E. and Fjermestad, J. (2001) E-commerce marketing strategies: a famework and case analysis, Logistics Information Management 14(1/2) 14-23. McCarthy, J. (1960) Basic Marketing: A Managerial Appraoch. Irwin, Homewood, II Burnett, J,(1993) Promotional Management, Houghton Mifflin, Boston Baker, W., Marn, M. and Zawada, C. (2000) Price smarter on the Net, Harvard Business Rview, February, 2-7. Chaffey, D., Mayer, R., Kevin, J. and Chadwick, F.C. (2003) Internet Marketing IMPORTANCE OF ELECTRONIC MARKETING IN BUSINESS TODAY The requirements and wants of the consumers can be better understood, by knowing more about the consumers and also analyzing ways of providing their needs. This will essentially help in convincing the consumers or buyers requirements, earlier than your opponent. The information curve of the marketers can be enhanced based on the growing information of the customers. It is highly significant to deliver the correct goods and products to the consumers with precision, in order for the consumers to be satisfied. By establishing the principle of adding value to the services of every consumers or buyers, the marketers can be warned in advance of the ineffective and expensive competitive approach which can be achieved by the usage of electronic marketing. A superior and higher conventional product status and equity of the companys manufactured goods and services can be obtained, by adding high value to the manufactured goods. A good or bad opinion of the companys adopted strategies or action s achieved, can be obtained by setting off a workers criticism system. The usage of electronic marketing or existing communication schemes can help to improve such circumstances. The usage of online marketing can be limited to the following listed business conditions. An instance of the usage of online marketing is in the Company communications, A cheap and extensive, method of communication is the E-mail. It is a easy and lasting medium. It is used to send messages to unite with people using an already listed names and addresses. It has been an ever growing means of communication within the organization. Another fearful task that has been improved by online marketing is marketing research. The approaches used by the different companies can be examined, and the discussions with the companies can be preserved for discussions over a extensive phase of time. Another business condition where online marketing can be utilized is marketing planning and sales support. It is possible for additional people to use this intermediate for advertising information. Online marketing is also used in another situation productivity innovations. The usage of the electronic medium helps the sales personnels, as it speeds up the answers to the consumers queries about the product particulars, stock levels etc. Online marketing and sales practice will be more useful to the business-to-business relations in the instant future. High confidence and prospects will be accepted by the customers since the business sections overlay the pathway. Electronic marketing can also be used in the scenario of Customer loyalty. The buying behavior of the consumers are tracked by the companies, for which in depth databases are created. Another business scenario where online marketing is utilized is globalised reach. So, international marketing can be obtained easily as internet helps to interconnect organizations. Online marketing is used for a organization to obtain competitive intelligence. It is useful for the competitors to analyze our market information using the World Wide Web, and vice-versa. Efficient cost utilization is obtained using online marketing methods. It is usually cost effective, even without including installation charges. Even with installation charges included, when contrasted with the customer advantages obtained, it is cot efficient. Controlling of partnering and logistics is easy through the use of online marketing methods. It is easy for people in organizations to connect through the usage of electronic marketing resources. Internal intranets, or extranets, and agreements or associations with organizations may come under the connection medium. Corporate recruitments are another sector utilizing online marketing resources. Workers, advisors, government papers, specialty trades or common contractors can be traced using the above mentioned method. [REEDY, J. SCHULLO, S., 2004] ONLINE MARKETING vs TRADITIONAL MARKETING The earlier forms of promotion can classified under traditional marketing. The various methods are radio, billboards, TV and posters. The other methods such as email marketing, banner promotions, all come under the online marketing. Difference lies in the purpose it is used for. Traditional marketing expands the market of the manufactured goods and services, which is an important aspect for the existence of the organization. The customers have the opportunity to react to the promotion, as online marketing is a way of direct marketing. In this method, the customers can react, which helps in raising ROI. Measurability is an additional aspect that distinguishes both forms of marketing. It is easy to trace the clients with the use of tools in online marketing, whereas traditional marketing has several problems, one being dependent on human memory. The SMEs also utilize the online marketing due to the huge ROI obtained from it. It is possible for them to change their operations, by calculating the start of their leads. [http://www.sabest.biz/blog/2010/03/online-marketing-vs-traditional-marketing.html] FUTURE OF ONLINE ELECTRONIC MARKETING RESOURCES It is possible for the e-marketer to support and develop the value chain processes of electronic commerce for each and every persons advantage, as a result of the physically powerful base of electronic marketing resources. Solid effort, a number of successes and a little failures may be engaged in this process. In order to obtain profits for all of the marketing processes, it is necessary for the e-marketer to demonstrate serious thinking talents of the tactical and planned market scheduling and also be able to employ the available methods of electronic marketing effectively. The complex methods of electronic marketing is utilized in order to create value-added services, which produce results that are unthinkable in structure, even though a variety of electronic means are available to use. On the other hand, in order to get an explanation, it is necessary to estimate the present situations. A total of four aspects or issues are given below by which the electronic marketing may be affected by or may affect, which have been obtained by considering and arranging all the sustaining and contradicting data in an order: Development of technology Growth of the existing software The accomplishments achieved by combining Internet achievements The motivating force required by the marketers to provide better service to their consumers With the help of electronic marketing, a number of advantages can be obtained which include providing a means of communication between the e-marketers and the customers of the organization, as possible in a small sized business. It is required for the e-marketer to prepare and train well, as a variety of advantages are obtained by employing electronic marketing. Business Web Sites: B2C, B2B, C2C The sites which sell or market products and services even if it is the order takers or others who are more person-oriented mainly include in Web categories which are business to business (B2B), Business to Consumer (B2C) or Consumer to Consumer (C2C). Some sells to both consumers and businesses. (Internet Marketing by Barbara G. Cox and William Koelzer). BUSINESS TO CONSUMER SITES (B2C) The sites of B2C are more familiar to the public who uses the internet. In most of the industry, they market goods and services to the consumers. There are many stores such as department; clothing, electronics, food etc have their Web sites to sell the products. These sites dont have a store like buildings. They only sell their products through the internet. But not all these sites sell through online itself, the consumer buy their products from office, local store or even by telephone. The examples of B2C sites are amazon.com (books and other related products), staples.com (office supplies) etc. The online shopping is getting higher due to the increase in computer consumption in households. BUSINESS TO BUSINESS SITES (B2B) The market of B2B is increasing in an amazing rate. On the basis of Jupiter Research, the companies around the world will hike up their expenditure on B2B. As per the aggressive estimation of Goldman Sach, the worldwide spending through B2B will reach high rates in the coming years and he assumes that 80% of B2B worldwide commerce will be held online around the next 20 years. On the basis of Active Media Research, the majority of B2B sites are created for double purpose that is to sell both the products and services directly or indirectly around 98% of sites, 73% of them gives information. The main aim of making sales of the 77% of sites is by making an offline contact with the customers. CONSUMER TO CONSUMER (C2C) Majority of the Consumer to Consumer sales occurs through auction sites. In a survey conducted by Harris Interactive where The National Consumers League was the sponsor, it was found that the bidders of online auction of 83% had purchased things in the online auction. According to the report, 75% of the buyers have pay out average of $100 or less and the 21% have payed amount between $100 and $500. So in auction sites, the sellers will post their things to sell and their items will be bided by the customers. And the highest of those customers bids wins the thing which is for sale believing that the bid will meet a fixed minimum amount. A small amount of commission will be taken from the sellers bank account by the auction site if each of his item get sold. The buyers wont pay anything to the site. The best example for Consumer to Consumer site is E-bay. It is the biggest Consumer to Consumer auction site. E-bay has been a great model for the auction sites which are emerging now to help the businesses conduct e-commerce. Although eBay is generally a consumer to consumer service, the simplicity of this site is a great value of study for buying or selling the products in a Business to Business auction site by any business planning. In eBay, and many other auction sites the users will register and if they are planning to sell anything on the site, they can set up a way of payment, usually financial account or credit card that makes the funds transfer. The buyers will be able to analyse what they are looking for by entering the key words of any particular product in the search engine and the site will display products list for sale. The sellers will make the payment for listing and selling their products. Insertion fees will be charged by eBay generally around 25 cents and $2.00 wh ich will rely upon the opening bid, and a fee will be charged at the end of the auction which will be between 1.25 percent to 5 percent of the final selling price. The enhancements like featured placement or bold font will also be charged as an extra fees (Internet Marketing by Barbara G. Cox and William Koelzer). Benefits of Online Marketing [http://www.wisdomportal.com/Books/OnlineMarketing.html] [http://marketing.about.com/od/internetmarketingstrategy/a/marketingonline.htm] Benefits gained by the Consumers:ÂÂ   (1) Appropriate- customers can buy anything on their will for 24 hours without communication with the store physically. 2) Cooperative Instant-the buyers can get the information of the products they are interested in, from the sellers site and then download those instantaneously. Benefits gained by the Marketers:ÂÂ   (1) Increasing the relationship between the customers- The organizations can communicate with the customers to have a detailed knowledge about their needs and hence building customer databases. (2) Reduction in the costs and enhancing efficiency- Avoid the costs involved in building a store, amount for rents, insurance and amenities. Digital catalogs are way lesser than the printing paper catalogs. (3) Improved flexibility- For a paper catalog, its products and values are constant till the next printing takes place whereas an online catalog can be modified on a daily basis or also hourly, considering the products ease of use, its amount, and advertisings, to get along with the fluctuating market conditions. (4) Access to Global Markets- The Internet is an accepted medium by the whole world, which helps the consumers and sellers to be linked within any countries in mere seconds. Four Methods to Exhibit Online Marketing:ÂÂ   (1) Building an Electronic Storefront- Companies can be allotted an area by the online service or can create a new Website on their own wish. These sites help in creating a communication between the customers which helps them to be more close to a purchase. (2) Introducing Ads Online- Companies can create ads online in three methods: (a) First one being, the classified ads in the significant areas of high class online services. (b) Ads displayed in Internet news which are meant for commercial usage. (c) Purchase the online ads that come up while browsing the net like the pop- up windows. (3) Taking part in meetings, newsgroups, or communities posted by the web which are interesting for certain groups. (4) Usage of Online E-mail or Webcasting- Companies can provide newsletters provided by the customers, or advertising options depending on the history of the customers who are purchasing. Through Webcasting, matters relating the customers interest can be delivered. ONLINE MARKETING [http://www.yourdictionary.com/dictionary-articles/define-online-marketing.html ] Marketing online delivers the message of spreading marketing budget for a majority of companies. Online marketing produces many more advantageous solutions when compared to out-dated and offline marketing. In other words this can be termed as Internet marketing or web marketing. This method is adopted by those companies where goods are sold to the customers directly including those who are involved in a business to business model. Benefits of Online marketing Modifications on the fly: When compared to offline marketing, online marketing can place olden advertisements in newspapers or on TV and this can be modified on the fly. By following up with the advertisements, it is possible to make any no. of changes to the graphics or letterings which would not create any issues. But this cannot be done in the traditional method of marketing and advertising. Ability to track real-time results: While marketing online, tracking of real- time results is possible by the use of online analytics so that it is possible to know whether the marketing is carrying out. Certain methods exist to track the traditional methods, but many at times cannot be done in real- time. This can either create a good will or a bad one to the campaign. Focusing demographics in the advertising: With marketing online, particular demographics such as age, gender and location can be given importance. It is also possible to focus on the variations in income and education. This can be done in traditional marketing also but it is not an easy job. Various methods in marketing online: There exists variety of ways to exhibit online marketing like the email social media and newsletters. To do the same in traditional marketing, many media sources need to be available. Immediate ability to convert: While marketing online, it is capable of converting a buyer immediately. But this cannot be done in traditional marketing. When marketing online, it is not only capable of achieving the information of a customer, but also able to achieve the sale on the spot, while in offline marketing this procedure takes a much longer time. The most focused areas in the online marketing are: [http://www.yourdictionary.com/dictionary-articles/define-online-marketing.html] Associate Marketing: In this kind of marketing, the organization appoints an associate to improve and enhance their products. The associate in turn receives a commission or similar grants for each and every sale. Amazon.com Associates Central is an example that can be provided for anassociate marketing program, where the Amazon.com helps the owners of the website to bring in crowd to its site. Exhibit Advertising: In this type, they usually use the web banners on a third-party website to create traffic to their own website and enhance the awareness of the product. Email Marketing: Businesses that makes use of this type of marketing create promotional emails to impress the customers. But, it is a very tough job to differentiate the spam and the original email. Interactive Advertising: This sort of advertising makes use of animations and various other graphic involved methods, to produce ads which makes the viewers excited and involves their participation. Search Engine Marketing: Certain techniques that are used under this are- Search Engine Optimization (SEO), and paid inclusion. The companies adopting these techniques become prominent in the search engine page results from Google. Viral Marketing: With this kind of marketing, businesses expect the people to convey the informations achieved about the products. Those sites which allow the viewers to email hilarious clips is an example of viral marketing.